The Total Comms Database by Magimpact
Research
shows email received that have clearly been sent to many receipeints
do not get read in the same way as those send individually start with
Dear John
and only their email address in the "To:" field.
Emails starting
"Dear Friends" and a long list of email addresses in the "To:"
field
tend to be skim read or not read in any great detail.
Total Comms
generates individual emails with the correct salutation and
only one email address in the To: field.
All emails
sent are recorded with the contacts details and can
be retrieved at any time.
Attachments can also be sent with each email.